Imagine a flashy car, the type you might see the hero in a movie zoom through twisty Italian mountain tracks in, with an excited long-haired red-head in the passenger seat. Imagine a music star automobile, with a grey-hatted chauffeur driving his tattoo-wearing charge through an array of shouting press photographers. Chances are neither of the cars that you have pictured in your mind are the Mitsubishi Colt Cleartec, however think about this – are you a global spy of mystery? Are you the drummer from a hard rocking heavy metal band? Or do you require a car which will get you around your neighbourhood, still look sophisticated and not break down on you midway to the south of France?
You possibly will not have realised it, but the Mitsubishi Colt has become a classic car. Take a moment to contemplate this – there was a time when the Rolls Royce Phantom III was merely the newest car out there, when the Jaguar E-type had just rolled off the line. But that day is long gone and these automobiles are inked into the ledgers of history as classics. Likewise, while we were all busy growing up the Colt has been there along with us, made with care and quality since 1962.
Have a look at the most recent Colt brochure and you’ll begin to see the principles that make a great car have been followed vehemently for nearly 50 years. Efficient, economic, inexpensive and elegant, this car has been the transport of preference for hundreds of thousands, while other purportedly ‘exciting’ vehicles have come and gone, remaining the preserve of the obscenely wealthy and frivolous.
Precisely what needs to happen to elevate the Colt to the position of cult? Possibly it’s already there and we just don’t realise, like a companion who you never knew you counted on so heavily until you needed someone and they were there.
If this is the truth then it can’t be long before the Colt develops into an object of desire which we can all have. So why not feel like a superstar, an action hero and a smart driver all in one and book your Colt test drive today?




